Services
Research
Research is critical to all marketing strategies and services. Therefore, one of the ATC primary goals is aggressive research activities with partners [institutions and organisations] to uncover new opportunities that would equip them with suitable promotional strategies.
Marketing
African Travel Commission will promote Africa as a destination of choice in key overseas markets on behalf of its members through partnerships that are being established now.
Advocacy
This is necessary because much is left undone as a result of the gap created due to lack of a body like the African Travel Commission [ATC] since 1975. There is a need to lobby governments across the continent for them to see reasons in making issues of visas and its attendant cost easier for Africans to facilitate travel experiences among African countries are made flexible and affordable. This is even more so with the creation of the African Continental Free Trade Agreement [ACFTA], created to facilitate trade among the continent's 1.2 billion people that may need to travel to do business.
